Acknowledging Small Businesses

At The Parkway Senior Living, we love small businesses. And honestly, if we’re being real, most large businesses started out as a small business at some point. Even Arrow Senior Living, our management company, began as a small business called Turn-Around Solutions. The original vision was simple: step into a community for 6–12 months, get everything running smoothly, and then move on to the next. The rest of that story is for another time, but it’s a powerful reminder of how something small can grow into something incredible. So, when we say we LOVE small businesses, we truly mean it. Behind every small business is someone’s dream, someone’s risk, and someone’s hard work. That’s something we’re passionate about supporting.

Showing Up for Small Businesses

This Small Business Day, our teams hit the streets in a big way through Creative Follow-Ups and support. Each department head selected a local business to support. Collectively, as a company, we showed up for over 350 small businesses. Even saying that out loud feels incredible! What may seem like a small act can make a big impact.

Our teams didn’t just stop in. They intentionally supported each business by making a purchase or leaving a gift, writing a Google review, and sharing their experience on social media. It was a simple but meaningful way to give back to the communities that support us every day.

Building partnerships throughout the broader community remains essential. These relationships help local businesses become familiar with The Parkway. They also position the community as an active and welcoming presence. Strong connections create mutual value. They often lead to future support, referrals, and shared services.

Local Businesses That Support Our Community

The team highlighted Bliss Chocolatier, which provides gifts for staff, residents, and prospects. The team also recognized Read and Rooted, a local business known for thoughtful gift selections for both staff and residents.

The Parkway consistently looks for ways to support small businesses. The team incorporates local partners into resident outings and community experiences. They also prioritize local purchases for staff recognition and prospect engagement.

This intentional approach strengthens local relationships. It also supports the businesses that help the community thrive. Supporting small businesses remains a daily commitment, not just a one-day effort.

Supporting small businesses isn’t just something we do one day a year. It’s part of how we show up in the greater community every day. These businesses are the heart of our neighborhoods. Building those relationships creates a deeper sense of connection for our residents, our teams, and the people we serve.

As you read through the highlights from our community, I hope you feel the same excitement and pride we do. When we support local, we’re not just making a purchase. We’re investing in people, in dreams, and in the place we call home.